“The message is not the product – but the product is the message.”

Marketing

“The message is not the product – but the product is the message.”

“The message is not the product – but the product is the message.”

The quote from marketing icon Alex Bogusky hits the nail on the head – definitely at aquafun. We make a water park a story, each element a character. It begins in our design atelier and ends up in marketing. That's one of the reasons why we love what we do…

Storyteller

At aquafun we say that a product is more than a physical object. As in a glass of water is more than a glass of water. A pair of sport shoes is more than a pair of sport shoes. An aquafun element is more than an aquafun element. There is a story behind this element – a story that the element represents. A promise. And that's what we are really selling. That's what the brand aquafun is made of.

aquafun elements and water parks are designed with a mission. Attractions with stories to tell. Products with the ability to sell itself. Not only on its way from aquafun to the customers – the park operators. But also for the park owners to their visitors. An aquafunpark is more than just a water park. It's one of the best ways to grow revenues and profits. A way to reach – with lots of fun – a high level of return on investment.

We are not guided by the competition. It's not interesting for us to be better than others. We set our own horizons. We innovate and create something new. One of the most important things for us: it is not what we do – but how we do it.

Have fun

An article by Ingo Popp

© 2019 aquafun

November 7, 2019

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